Using the powerful tool of video will enable your business to build trust while literally selling itself. 83% of businesses that use video marketing claim that their return on investment was well worth it. 57% of consumers say that videos gave them more confidence to make a purchase while getting a true feel from who they’re doing business with.
GOOGLE LOVES VIDEO
You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.